According to a Business Brief in The Oxford Eagle:
McAlister’s Deli 2011 Beverage of Summer promotion, the search for Tea Town USA, is its biggest summer promotion to date. The local chapter of Leapfrog stands to win big if Oxford wins.
McAlister’s will again use its sizable Tea Freaks Facebook fan base in conjunction with in-restaurant promotional materials to have guests vote online at Tea Town USA for their town to win the illustrious title of Tea Town USA. (At the time of this posting, Oxford ranked #38 out of 149 towns listed.)
This year’s contest has several changes, including the ability for guests to “earn” their town an additional two points per day by checking in through a smartphone in restaurant and by uploading a snapshot to the weekly photo challenges.
The top 10 towns will win donations for their town’s chosen nonprofit organization. Up to $7,500 will be donated to Leapfrog if Oxford is crowned Tea Town USA and, McAlister’s Corp. has agreed to match the winning total, leaving $15,000 at stake.
The Beverage of Summer promotion will culminate as McAlister’s declares July 28 “Free Tea Day.” All participating restaurants nationwide will provide a free 32-ounce glass of McAlister’s Famous Sweet Tea with no purchase necessary.